Erick davidson. It's my first day

In love with music, startups, and writing. say hello.

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  Wow. One of the best outdoor-media ads I’ve seen (large version).

  From the brief:

  Challenge:
  With $0 budget, we had to create a mass media exposure alarming New Yorkers about the thousands of children dying daily from a lack of clean water, and the urgency to help donations to UNICEF.

  Implementation:
  We bottled dirty water in 8 lethal varieties, made a vending machine for it, and launched it in Manhattan for $1. “DIRTY WATER from developing countries” was designed to shock the public while inviting them to donate into the machine, via text message, or online.

  Results:
  This innovate, low cost outdoor-media/space engaged over 7,500 pedestrians, attracted worldwide media coverage, and increased the number of donations beyond all expectations. The wide media exposure continues generating online and text message donations to UNICEF.

  13 Jul 2009